New road safety measures in place for the county’s towns and villages

Twenty new temporary vehicle activated signs have been purchased by the Suffolk Roadsafe Board to help reduce anxiety around speeding, especially in locations where there are vulnerable road users.

The Suffolk Roadsafe Board, which compromises of Suffolk County Council, Suffolk’s Police and Crime Commissioner and Suffolk Constabulary have funded the twenty new temporary vehicle activated signs through monies raised by driver diversionary courses. The signs will be moved around the county and each location will share the device for approximately two weeks, three times a year.

This is a further boost to temporary vehicle activated signs already in place across Suffolk and the other road safety measures also used within the county. Only recently it was announced that Suffolk Roadsafe funds have been used to purchase a smaller speed enforcement van to be used in places which currently do not suit the criteria of the Suffolk SafeCam. Communities are also taking a vested interest in road safety measures for their area by becoming part of their local Community Speedwatch and helping by purchasing their own speed indicator devices across their town or village.

Cllr Beccy Hopfensperger, Cabinet Member for Adult Care at Suffolk County Council said: “Speeding is often the biggest contributor to accidents where drivers lose control of their vehicles on changing road surfaces and in areas they are not used to driving frequently. These new signs will serve local communities across the county, providing a warning and deterrent to drivers who drive without due care and attention. Using the signs in different locations means that they can be placed in the location needed to deliver the biggest impact.”

Tim Passmore, vice chair of the Suffolk Roadsafe partnership board and Suffolk’s Police and Crime Commissioner said: “Speeding through our towns and villages in Suffolk is the number one concern raised with me at every public meeting I address. What we are looking for is a change in behaviour rather like the drink drive campaigns that started many years ago and we can do this by using a variety of initiatives.

“The VAS initiative is an important part of this process and I really  hope it persuades all drivers to understand that speeding can kill and the speed limits are there for a purpose and should be observed.”

He added, “Moving the signs around the county is an excellent way of improving efficiency and ensuring these initiatives are as effective as possible and I’m looking forward to their deployment and an improvement in driving standards  in Suffolk.”

The partnership possess a limited number of signs but some organisations, such as parish, town, borough and district councils are also opting to buy their own signs. More information can be found by visiting